Our Story

It started with a bed that never got used.

Milo had a perfectly good one. It cost more than it should have, it was the right size, and it sat in the corner of the room for months without being touched. Meanwhile he slept in the gap between the sofa and the wall, on a folded jumper that had ended up on the floor by accident.

That gap taught us something we have built the whole company on since.
Animals do not choose comfort the way it is sold to them. They choose enclosure, texture and warmth, roughly in that order, and almost nothing on the market is designed with any of that in mind.